Pink Wasteland
RIP to another legendary artist and woman. #L’wren Scott

Ph. Dominik Tarabanski

Natalie always with the cigarette holder
Erin Wasson for March 2014 Free People LB
For my project, I used several books that were based on various topics related to women or that were meant to be read by women that had a pink cover. While doing research for a paper (for another class), I noticed that the majority of the books found in the Women’s Studies section exhibited pink covers or pink text displayed on the front. This observation prompted me to consider how the color pink is associated with females as a whole and how it is used to attract the attention of potential female readers via feminine aesthetics. Even the feminist literature books or books that were about more serious issues such as Breast Cancer were adorned in pink. I became interested in the way in which color is used to represent gender, to entice gender-specific audiences, why books targeted toward a male audience are not associated with a particular color, and what this means from a sociological perspective in our imagery-driven culture. For instance, many of the Breast Cancer books I found such as The Pink Ribbon Bible used pink text. The Pink Ribbon organization as a whole seems to use the color pink to attract attention to its cause but in the same way, it also seems to reduce the grim reality of the disease by using dainty, feminine imagery when in reality, breast cancer is not a very “pretty,” disease. 
    I explored this idea by selecting several pink books from Geisel found in the Women’s Studies and Feminist aisles. I then reassembled them on a return rack near the elevator in a way that I imagined would provoke students passing by to look and thus, consider whether it was placed in this way intentionally or not. I positioned the books with more provocative titles and topics including prostitution and contraception on the top. I then concealed myself in a nearby aisle and documented some of the responses that I witnessed people experiencing. Most people simply walked by and turned their heads to look at the arrangement. A few individuals paused to look for a couple of moments. Two females stopped to look for several minutes and one of them actually took a book from the top row and proceeded to read at a table. After about thirty or so minutes, the rack was taken by a librarian. Regrettably, I did not capture her response to my display. 
Codie Young <3
Heidelberg Project, Detroit.
escalator in the Barbie store, Japan